EA Sports President Peter Moore has been consistent in his statements: Sports games have occassionally been “too hard” for the mass audience. The company is striving to grow and engage those who may not be past or current gamers. One way they aim to do this is by making the Wii versions of popular EA Sports titles easier for new gamers to sit down and enjoy.
Moore noted EA Sports won’t be giving up on the core consumer. “We need to defend our multi-billion dollar business for the core consumer. Our licensed product business that has served us well for nearly two decades must be defended. But at the same time, we’ve got to captivate the masses,” he said, adding that EA Sports “can’t be so reliant on one market in the United States.”
Moore attributed that new success [increased sales on Wii versions of EA Sports titles] to a more genuine ground-up approach on the system, “and we also have a more casual, lighter, more approachable experience than you would get on the Xbox 360 or PlayStation 3. …We’ll continue to invest…as a platform for EA Sports to take advantage of the consumer who maybe loves football but is intimidated by the menu screens and complexity we deliver on the Xbox 360 and PlayStation 3.”
Also: Did you notice the smile on the face of every EA Sports cover athlete on the Wii versions this year? That was by design.